Ludhiana/Jalandhar, October 06, 2022 (News Team): Who doesn’t love innovative appliances that are functional, thoughtfully designed, and easy to install anywhere? We all do, right? USHA’s new range
Articles by "Usha"
Showing posts with label Usha. Show all posts
Ludhiana, August 22, 2022 (News Team): “Festivals make up the heart and soul of Indian communities, bringing with them a sense of joy and happiness amongst all. At Usha, we begin witnessing an upsurge in demand starting with Rakshabandhan, Onam, and Ganesh Chaturthi, leading all the way to Durga Pujo, Navratri, Dussehra, Diwali, and Gurupurab, and Christmas in December. It is safe to say that this season is most critical for consumer durables majors like ours. We have already begun preparing our logistical strategies in order to cater to the demand and we expect an increase of 25% (Y-O-Y) in our overall sales/revenue during H2 this year.
Ludhiana, July 01, 2022 (News Team): Following its association with the film Shaabash Mithu – a biopic on the accomplished cricketer Mithali Raj, who is also the company’s brand ambassador, Usha International today launched a co-branded TVC, featuring Taapsee Pannu, who is essaying Mithali’s role in the film produced by Viacom18 Studios.
Ludhiana / Jalandhar, June 20, 2022 (News Team): USHA, India’s leading consumer durable brand, today announced an integrated marketing campaign to leverage its association with Shabaash Mithu, a biopic based on former cricketer Mithali Raj, produced by Viacom18 Studios. Directed by Srijit Mukherjee, Shabaash Mithu tracks the journey of Mithali Raj, ex-captain of the Indian Women's Cricket team for both One Day and Test Matches. Leveraging its association with the film, USHA’s campaign will include aco-branded TVC, strategically placed in-film branding, digital activation and online contests, celebrity meet-and-greet, as well as mass advertising in cinema halls pan India, in order to amplify consumer connect and engagement.
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| Beas XI - Winners of the hearing impaired category, Usha Divyang Cricket League 2022 in Chandigarh |
Ludhiana, May 05, 2022 (News Team): The 7th Usha Divyang Cricket League, sponsored by Usha International in association with All India Cricket Association for the Deaf (AICAD) and Deaf Cricket Federation of Punjab, saw spirited on-ground action in the finals played today. Sanjay Tandon, President, UT Cricket Association, Chandigarh, and Sarpreet Singh Gill, IAS, Secretary Sports Department, UT Chandigarh, graced the closing ceremony as the guests of honour, and felicitated the winners.
Ludhiana, April 29, 2022 (News Team): Underpinning its commitment to supporting inclusive sporting initiatives, USHA today announced its continued association with All India Cricket Association for the Deaf (AICAD) and Deaf Cricket Federation of Punjab as sponsors of the 7th edition of the Usha Divyang Cricket League. To be played in Chandigarh, this year the league will witness over 150 specially-abled cricketers play across three categories: visually impaired, hearing impaired, and wheelchair categories. The inauguration ceremony for the League will be held on 2nd May, 2022 at Sector 16 Cricket Stadium, Chandigarh.
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| Chhaya Shriram, Director, USHA with the winner Riya Jadon and runner-up Lavanya Jadon of the 11th DGC Ladies Open Amateur Golf Championship |
Ludhiana / Jalandhar, April 08, 2022 (News Team): The 11th edition of the DGC Ladies Open Amateur Golf Championship 2022, presented by USHA, saw 13-year old Riya Jadon walking away with the title score of (78, 80, 74) in a closely-contested final with her older sister Lavanya Jadon (age 15) nipping at her heels at a score (76, 79, 79). Riya also won the Junior Girls Trophy. Over a hundred women golfers took part in this year’s tournament, which resumed at the Delhi Golf Club after a two-year hiatus.
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