Ludhiana, 20 September 2021 (News Team): Tata CLiQ Luxury, India's premier luxury lifestyle platform, today announced the launch of their latest brand campaign, #TheLuxeLife. The film, starring Kalki Koechlin, casts a spotlight on the thoughtfulness behind luxury shopping, while driving awareness for the platform. By shifting attention to finer elements like craftsmanship, tradition, and the value of an experience while shopping for luxury, the campaign introduces the concept of slow luxury, which is a natural extension of Tata CLiQ Luxury’s Slow Commerce brand philosophy and encourages consumers to embrace and celebrate this concept. As part of a digital-first strategy, the brand film will be widely promoted through a large-scale campaign across digital platforms followed by offline channels.