Ludhiana, August 20, 2024 (News Team): Mahindra & Mahindra Ltd. has launched the Thar ROXX, a new SUV designed to disrupt the market with its bold design and powerful performance. Priced starting at ₹12.99 Lakh, the Thar ROXX is built on the All-New M_GLYDE platform, offering a smooth ride and precise handling. It has been rigorously tested in extreme conditions, ensuring reliability and robustness for diverse terrains. Bookings for the Thar ROXX will open online and at Mahindra dealerships from Oct 03, 2024, and Test Drives will start from Sept 14, 2024. Deliveries will commence this dussehra, ensuring customers can enjoy their new Mahindra SUV as soon as possible.