Ludhiana, July 01, 2022 (News Team): Following its association with the film Shaabash Mithu – a biopic on the accomplished cricketer Mithali Raj, who is also the company’s brand ambassador, Usha International today launched a co-branded TVC, featuring Taapsee Pannu, who is essaying Mithali’s role in the film produced by Viacom18 Studios.