Ludhiana, March 27, 2022 (News Team): BSF Seema Bhawani Shaurya Expedition “Empowerment Ride – 2022” was flagged in to a grand welcome at Kanyakumari today on 26th March 2022 by Chief Guest Sh Baby Joseph, DIG BSF.
Articles by "Royal Enfield"
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Ludhiana, March 27, 2022 (News Team): BSF Seema Bhawani Shaurya Expedition “Empowerment Ride – 2022” was flagged in to a grand welcome at Kanyakumari today on 26th March 2022 by Chief Guest Sh Baby Joseph, DIG BSF.
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| Dhyan Sreenivasan taking delivery of the Limited 120 years Anniversary Edition Interceptor 650 |
Ludhiana, March 22, 2022 (News Team): Royal Enfield commenced deliveries of the 120th year Anniversary Limited Edition 650 Twin motorcycles - the specially designed Interceptor 650 and Continental GT 650 - to customers in India.
Ludhiana, March 15, 2022 (News Team): Royal Enfield, the global leader in the mid-size (250cc - 750cc) motorcycling segment, today unveiled the Scram 411 - the brand’s first ADV crossover. The new Scram 411 is an engaging, accessible and capable street scrambler, with the heart of an adventure motorcycle. Built on Royal Enfield’s proven LS-410 engine platform and the Harris Performance chassis, the Scram 411 combines spirited agility on urban streets, with competent rough-roading capabilities. Focused and purposeful changes in the riding geometry and ergonomics make it ideal for in-city riding, as well as unpredictable, challenging trails off the urban grid.
Ludhiana, March 09, 2022 (News Team): BSF Seema Bhawani Shaurya Expedition “Empowerment Ride – 2022”, an organizational mission for empowering women, was flagged off from India Gate, New Delhi on 8th March 2022 at 1000 hrs by Nupur Singh, President, BSF Wives Welfare Association (BWWA).
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| Pankaj Kumar Singh, Director General, Border Security Forces and Anuj Dua, Global Brand Head, Classic, Royal Enfield with the Seema Bhawani Shaurya expedition team |
Ludhiana, March 05, 2022 (News Team): BSF Seema Bhawani Shaurya Expedition “Empowerment Ride – 2022” is scheduled to be flagged off from India Gate, New Delhi on 8th March 2022 at 1000 hrs, marking the International Women’s Day.
Ludhiana, February 28, 2022 (News Team): Royal Enfield, the world’s oldest motorcycle brand in continuous production, concluded an exhilarating inaugural season of India’s first retro-racing championship - JK Tyre presents Royal Enfield Continental GT Cup 2021 - at the Kari Motor Speedway in Coimbatore this weekend.
Ludhiana / Chandigarh, February 24, 2022 (News Team): Royal Enfield, the oldest motorcycle brand in continuous production, has concluded the second edition of its designing platform – ArtofMotorcycling. The creative platform was launched in 2020 to fuel creativity amongst the artists, creators and motorcycling enthusiasts by bringing out their love for motorcycling.
Ludhiana, January 13, 2022 (News Team): Two-wheeler rider safety and the lack of adoption of helmets, have been among the most pressing subjects concerning road safety in India. Taking this into cognisance and to enhance awareness and increase adoption of helmets as essential companions for millions of riding enthusiasts in India, Royal Enfield has partnered with Helmets For India, a not-for-profit, creative initiative aimed at bringing about a positive change in the mass perception of wearing a helmet and improving road safety in India.
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| Expedition team with the Royal Enfield Himalayan at the geographic South Pole, Antarctica |
Ludhiana, December 22, 2021 (News Team): Royal Enfield is the world’s oldest motorcycle brand in continuous production since 1901. Riding through time and tough terrain, Royal Enfield has tested the endurance of man and machine time and again, while remaining relevant and desirable through the ages. Today it has created history by successfully completing the 90° SOUTH expedition, its quest for the South Pole on the Royal Enfield Himalayan. This extraordinary endeavour is a tribute to the brand’s commitment to pure motorcycling, and to the courage and resilience of innumerable riders and explorers who have made history with their motorcycling journeys.
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| Shantanu Mehra and Nikhil Mehra |
Ludhiana, December 21, 2021 (News Team): Royal Enfield, the world’s oldest motorcycle brand in continuous production, today announced the commencement of the second season of Art of Motorcycling, the brand’s marquee creative campaign conceptualised to fuel creativity amongst artists, creators and motorcycling enthusiasts by giving them an opportunity to express their love for ‘the motorcycling way of life’.
Ludhiana, December 07, 2021 (News Team): Royal Enfield, the global leader in mid-size motorcycle segment (250-750cc) sold 120 units of its limited edition anniversary edition Twins motorcycles in under 2 minutes, today. A collector’s edition, launched in celebration of Royal Enfield’s rich and storied legacy, the 60 Interceptor INT 650’s and 60 Continental GT 650’s garnered an overwhelming response from motorcycling enthusiasts across the country.
Ludhiana, November 25, 2021 (News Team): Royal Enfield, the global leader in the mid-size motorcycle segment (250 - 750cc), today announced commencement of operations of its exclusive Local Assembly Unit and CKD facility in Thailand, one of the world’s largest automobile manufacturing hubs. Set up in partnership with GPX, this announcement is a significant boost to the company’s business in South-East Asia, and further reiterates Royal Enfield’s commitment to the Asia Pacific Region. With this, the company now has three local CKD (Completely Knocked Down) units - in Argentina, and Colombia in Latin America, and in Thailand - in addition to the three state-of-the-art manufacturing facilities in Chennai, India.
Ludhiana, November 24, 2021 (News Team): It was in November 1901 that Royal Enfield launched its first motorcycle at the Stanley Cycle Show in London, kickstarting the journey of an iconic brand which has since inspired millions in their pursuit of pure motorcycling over the last 120 years. From these humble beginnings in 1901, Royal Enfield, the oldest motorcycle brand in continuous production, has been a preserver of the legacy of building simple, fun and authentic motorcycles, to date.
Ludhiana, November 24, 2021 (News Team): Royal Enfield, the global leader in the middleweight motorcycle segment (250cc - 750cc), opened its showcase offering at EICMA 2021 today with the unveil of the Royal Enfield SG650 Concept motorcycle - marking another chapter in the brand’s 120 year old journey of creative expression and conceptual development.
Ludhiana, October 14, 2021 (News Team): Royal Enfield is the world’s oldest motorcycle brand in continuous production since 1901. For 120 years, Royal Enfield has remained the preserver of the legacy of building simple, pared-down, authentic classic motorcycles that are engaging and fun to ride. Riding through time and tough terrain, Royal Enfield has emerged victorious in rides that have tested the endurance of man and machine, while remaining relevant and desirable through the ages.
Ludhiana, September 22, 2021 (News Team): Royal Enfield, the world’s oldest motorcycle brand in continuous production, has always focused on encouraging and nurturing the culture of pure motorcycling for over 120 years. Over the years, Royal Enfield has been single-minded in its purpose to curate and enable unique motorcycling experiences for riding enthusiasts in their pursuit of exploration. Millions of aspiring motorcycle riders across the globe have been inducted into the world of simple and fun, leisure motorcycling with Royal Enfield’s enviable repertoire of rides and events - from the Himalayan Odyssey in Ladakh, India, to riding to the Mount Everest Base Camp in Tibet.
While Royal Enfield has been at the forefront of creating and growing the leisure riding culture, the brand has also been a significant part of niche motorcycling sub-cultures like endurance races, cross-country trails, road racing, among others. From resilient victories at International Six Day Trials competitions, to securing a podium position at the Daytona American Flat Track, to breaking the class speed record at Speed Week, South Australia, Royal Enfield has consistently evolved to nurture newer formats. The more recent foray into accessible flat-track racing with the Royal Enfield Slide School in Bangalore is a testament to this endeavour.
With an aim to further nurture niche riding cultures and open new avenues to real-world track racing, Royal Enfield today announces the debut of the Royal Enfield Continental GT Cup 2021 - a unique retro track-racing initiative. The Continental GT Cup sits at the intersection of increasing interest in motorcycle track racing, and the need for accessible forms of racing and training in India. Post the Continental GT Cup 2021 finale, Royal Enfield will also introduce track schools in India with an intent to provide easy and professional training access to eager enthusiasts who wish to learn motorcycle racing or simply want to improve their overall riding skills.
Presented by JK Tyre Motorsports and organized under the aegis of Federation of Motorsports Club of India (FMSCI), the Royal Enfield Continental GT Cup will debut at the JK National Racing Championship 2021, and will be conducted in accordance with the regulations of the FMSCI. The Continental GT Cup 2021 will have four rounds starting October 2021, culminating in January, 2022.
Commenting on the launch of the Royal Enfield Continental GT Cup, and speaking about Royal Enfield’s motivation to foray into motorsports, Adrian Sellers - Custom Programme Lead and Manager, Product Strategy and Industrial Design at Royal Enfield said, “Nurturing and encouraging the spirit of pure motorcycling has been the core philosophy of Royal Enfield for over a century. With a long history of rides and events that have spawned riding communities across the world, we have also actively engaged in racing, with success in top level racing events such as 1914 Isle of Man TT, the 1960 Big Bear Run, the 2020 Daytona at the American Flat Track, and the 2021 DTRA Flat Track ‘Twins Class’ Championship, among several others. In 2019, we developed two race ready Continental GT 650 motorcycles with Harris Performance, leveraging their 40 years of racing experience to make the most track worthy GTs we could, all without fundamentally changing the base motorcycles. The result exceeded our expectations, and so we are excited to continue that story and launch the Continental GT Cup, an exciting and engaging entry into retro track-racing and motorsports. With the increased interest in track-racing in India, the Continental GT Cup offers aspiring racers the opportunity to show and grow their skills on the top race circuits in India. The Continental GT 650 is the most track-ready motorcycle in our portfolio, and with just a few modifications, the race prepped Continental GT-R650 version makes it the ideal machine for the track. We are expecting a spectacular first season this year and we hope to foster the spirit of track-racing year-on-year.”
The Continental GT was the first factory built, production cafe racer and through the years has embodied the spirit of retro racing. Inspired by the British road-racing and cafe-to-cafe racing culture of the 1960s, the original Continental GT 250 was launched in 1964 and was quickly lauded as ‘Britain’s Fastest 250’. Sporting a bold red fiberglass tank complete with Monza filler cap, clip-on handlebars, rear-sets, flyscreen and a swept-back sports exhaust, the GT 250 was an accomplished, born-to-race street motorcycle. Starting with the 250 of the 1960s and continuing through the GT 535 of 2014 to the GT 650 twin of today, the Royal Enfield Continental GT has remained the quintessential cafe racer.
Those retro racing virtues are evident in the GT 650’s excellent road manners, which in recent times have proved to be a very capable platform for competition. In the recent years, the Continental GT 650 has definitely proved its mettle in the pursuit of speed In 2018, Cayla Rivas set a new land speed record of 157 mph at the Bonneville Salt Flats on her specially tuned and modified Continental GT 650. The Nought Tea GT 650 was victorious in the 2019 Bike Shed Festival Cafe Racer Cup, with first and second places won by Royal Enfield riders Paul Young and Curtis Wright. Paul also won the Wheels and Waves Punks Peak sprint on the Sinroja Continental GT 650 and Curtis took second place riding the same GT at Glemseck 101.
The Continental GT 650 is a complete package. While in development, its simplicity, agility and reliability was proved during tens of thousands of hours of track testing. This compelled Royal Enfield to begin to dream of a same-make race series. Its excellent torque and power delivery combined with a superb chassis meant the Continental GT-R650 required few changes for track racing duty. With the GT Cup opening up real-world retro track racing in India, thousands of enthusiasts now have the opportunity to enjoy the full potential of the Continental GT.
The track-spec Continental GT-R650 has minimalistic, yet purpose-built performance modifications which offer an un-intimidating, agile and spirited performance on track. Furthermore, the simple, old-school build of the motorcycle makes it delightfully easier in terms of maintenance and repair, making it an ideal track tool that is easy for novices to learn on and an equally capable machine in the hands of experienced racers.
The GT-R650 boasts of a stiffer race-tuned suspension, both front and rear, for enhanced handling at higher speeds. Lowered race clip-on handlebars have been added along with rear-set footpegs for a race tuck, enhancing rider aerodynamics and enabling higher lean angles. The GT-R650 has been made lighter by 24 kgs by keeping only the essentials required for racing. The stock exhaust has been replaced with a bespoke stainless steel full system exhaust that is tuned to give 12% more power. The motorcycle will come with a specially designed fairing and belly pan that provides greater aerodynamics and gives the GT-R650 its quintessential retro racer look. The motorcycle will be equipped with soft compound race tyres by JK Tyres to ensure enhanced grip and braking while offering better cornering speed and feedback.
Commenting on this occasion, Srinivasu Allaphan, Director - Sales and Marketing, JK Tyre and Industries said, “Being the pioneers of promoting motorsport in India, JK Tyre has been at the forefront in formalizing the Indian racing programs and nurturing young talent in the country. Our National Racing Championship, which is India’s flagship racing championship, has now entered its 25th year. Over these years, the platform has not just produced world-class racers, but has also created a distinct podium for several auto manufacturers to put their machines and technologies to the ultimate test of endurance. We are ecstatic to now have Royal Enfield join us in our silver jubilee year. The Royal Enfield Continental GT Cup is definitely a step forward towards appealing to more racing aspirants and building access to the world of two-wheeler racing. We are confident that it will definitely give an added fillip to the ever-growing popularity of motorsport in India. We look forward to an exciting debut of the Royal Enfield Continental GT Cup 2021.”
Registration process for the Continental GT Cup goes live from 11:00 hrs today till 17:00 hrs. on September 30, 2021. From the registered participants, 100 eligible riders will make it to the Rider Selection Programme at Kari Motor Speedway, Coimbatore from October 18 to 19, 2021, where the 18 fastest riders will be shortlisted. They will then battle it out for the Continental GT Cup for a total of 4 rounds at the JK NRC, with the first 3 being held in October, November, and December at the Kari Motor Speedway, Coimbatore, followed by the Grand Finale in January 2022 at the Buddh International Circuit, Noida.
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| Classic 350 Halcyon Black |
Ludhiana, September 01, 2021 (News Team): Royal Enfield has been a symbol of resilience, purposeful longevity, and authenticity since 1901. It has preserved the legacy of building simple, harmonious classic motorcycles by blending traditional craftsmanship with modern technology, to create pure motorcycling experiences. In its 120th year, Royal Enfield re-envisions its iconic motorcycle, the Classic, with the launch of the All-New Royal Enfield Classic 350 - a timeless classic motorcycle reimagined to meet modern aspirations. The sublime beauty and confidence of the Classic, now enhanced with a more smooth and refined ride experience.
Ludhiana, July 30, 2021 (News Team): Sometimes we are left wondering how to showcase our emotions towards our closest friends. Even though our close-knit bond allows us to share everything with them, we sometimes fail to let them know how much we really love them. Friendship is a bond rarer than love and stronger than the test of time and that’s why on this Friendship Day you need to show this love in the form of a gift that stands for the same values as your friendship.
Ludhiana, June 25, 2021 (News Team): As COVID-19 pandemic continues to severely affect millions of lives across India, Royal Enfield, the global leader in the mid-size motorcycle segment, has strengthened its commitment to aid the country’s fight against the pandemic. Royal Enfield’s initiatives focus on building long term medical infrastructure, aiding remote and rural communities, and enabling local administrations with immediate response measures. Given the magnitude of the second wave and its subsequent impact, Royal Enfield has identified strategic medium and long term programs that are inspired by UN’s COVID-19 response framework- Build Back Better.
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