Articles by "Premium"
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Tata Tea Premium, Desh Ki Chai Celebrates the ‘Vaddi Insaiyat’ of Punjab

Ludhiana, August 03, 2024 (News Team):
Tata Tea Premium, flagship tea brand from Tata Consumer Products portfolio takes you on an engaging journey in Punjab with the launch of a new film under the aegis of its hyper local strategy. The film brings alive the brand proposition of ‘Desh ki chai, apne Pradesh ka swad’ anchored through a societal truth that is unique to the state.
Tata Tea Premium’s ‘Vaddi Khushiyaan De Tappe’ Initiative Engages With Ludhiana Customers on Lohri

Ludhiana, January 14, 2023 (News Team):
Tappa shave always been an integral element of Punjabi folk tradition, sung and performed by people at gatherings to celebrate happy events, milestones and festivals. Lohri, one of the key festivals in the region, provides Punjabis an opportunity to celebrate auspicious moments of their lives with loved ones, through this lyrical folkart format of ‘Tappas’.