Ludhiana, July 01, 2022 (News Team): Following its association with the film Shaabash Mithu – a biopic on the accomplished cricketer Mithali Raj, who is also the company’s brand ambassador, Usha International today launched a co-branded TVC, featuring Taapsee Pannu, who is essaying Mithali’s role in the film produced by Viacom18 Studios.
Ludhiana / Jalandhar, June 20, 2022 (News Team): USHA, India’s leading consumer durable brand, today announced an integrated marketing campaign to leverage its association with Shabaash Mithu, a biopic based on former cricketer Mithali Raj, produced by Viacom18 Studios. Directed by Srijit Mukherjee, Shabaash Mithu tracks the journey of Mithali Raj, ex-captain of the Indian Women's Cricket team for both One Day and Test Matches. Leveraging its association with the film, USHA’s campaign will include aco-branded TVC, strategically placed in-film branding, digital activation and online contests, celebrity meet-and-greet, as well as mass advertising in cinema halls pan India, in order to amplify consumer connect and engagement.
Ludhiana/Jalandhar, March 03, 2022 (News Team): Usha International today announced Mithali Raj – India’s greatest female batter and currently the Test and ODI Captain of the Indian women’s national cricket team – as its brand ambassador across all product categories.
Cycle Brand Lia Agarbathi's New Brand Ambassodor Mithali Raj, Captain, Indian Women Cricket Team with Arjun M Ranga, MD, Cycle Pure Agarbathies
Ludhiana, September 18, 2017 (Sunil Kumar): Lia Agarbathi from the agarbathi to aerospace conglomerate NR Group ropes in Mithali Raj, Captain, Indian Women’s cricket team, and Arunima Sinha, the first female amputee to climb the Mount Everest, as their brand ambassadors.
