 |
| Tika Lagaya Kya |
Bengaluru, June 23, 2021 (News Team): Network18, India’s most diversified media conglomerate, and Federal Bank have showcased cause above self and a sense of purpose towards creating awareness about vaccination in the country. Their nine-month campaign - Sanjeevani - A Shot of Life, that sees actor and activist Sonu Sood as its campaign ambassador, has played an instrumental role in becoming a people’s movement by reaching out to them and dispelling myths about vaccine hesitancy. Amplifying its underlying message to one and all, on 21st June, the day that sees the commencement of a nationwide free vaccination drive for all adults as well as celebrating World Yoga Day, the purpose-led campaign launched its anthem ‘#TikaLagayaKya’ across all Network18 channels and its digital platforms.