The three new Campa flavours - Cola, Orange, and Clear Lime - launched on the udaan platform will be available under various consumption ranges and price points, including a 200 ml pack for immediate consumption, 500 ml on-the-go sharing packs, and 2,000 ml family packs for in-home consumption.
Vinay Shrivastava, Head - FMCG Business, udaan, said, “We are excited to introduce and make available 'The Great Indian Taste' to the Indian consumers this summer. We believe that the large retailer base combined with a cost-effective distribution network places udaan in a unique position to serve the needs of RCPL for deeper market penetration for the 'Campa' range across Bharat."
“Various national and regional brands have benefitted from udaan's extensive distribution network, enabling brands faster access to national markets with significant cost benefits. In its pursuit to serve retailers and small kirana stores, udaan will continue to build on its strengths and work towards becoming a partner of choice for brands looking to scale their business across Bharat.” he further added.
