March 2022
Parveen Kumarr Sahni, President, Sewing Machines Business, Usha International

Ludhiana/Jalandhar, March 31, 2022 (News Team)
: Usha International, India’s leading consumer durables major and the pioneer in the sewing machine category in the country, today extended its collaboration with Japanese sewing machine company, Janome Corporation, for the next 20 years.
Wavin India Rewards App

Ludhiana, March 29, 2022 (News Team):
Wavin, a global solutions leader for the Building and Infrastructure industry and an Orbia business, reiterate its commitment to driving the plumber community towards more organized structure and bringing them to the digital forefront through Wavin Rewardsapp. Available in English, Hindi, Kannada, Tamil, Marathi, Malayalam and Bengali; the app has registered around 10000 plumbers across India. The app not only helps the brand to stay connected with the plumber community but offers a range of privileges and benefits around discovering new plumbing solutions, pipes, fittings, hardware accessories, new tools and techniques.
BSF Seema Bhawani Shaurya Expedition “Empowerment Ride 2022” organized in association with Royal Enfield reaches Kanyakumari

Ludhiana, March 27, 2022 (News Team)
: BSF Seema Bhawani Shaurya Expedition “Empowerment Ride – 2022” was flagged in to a grand welcome at Kanyakumari today on 26th March 2022 by Chief Guest Sh Baby Joseph, DIG BSF.

MD and Group CEO, Vakrangee Ltd. Dinesh Nadanwana exchanging corporate agency agreement with Ganesh Muruga, EVP and Head - Retail Sales of Star Union Dai-ichi Life Insurance.
MD and Group CEO, Vakrangee Ltd. Dinesh Nadanwana exchanging corporate agency agreement with Ganesh Muruga, EVP and Head - Retail Sales of Star Union Dai-ichi Life Insurance.

Ludhiana, March 24, 2022 (News Team):
Star Union Dai-ichi Life Insurance (SUD Life), a joint venture between two of India’s leading public sector banks, Bank of India and Union Bank of India, and Dai-ichi Life Japan has partnered with Vakrangee, a fintech player at the forefront driving financial inclusion and social inclusion initiatives through its network of Kendras to increase the organizations’ footprints and provide insurance services till last mile across Bharat.
Dhyan Sreenivasan taking delivery of the Limited 120 years Anniversary Edition Interceptor 650
Dhyan Sreenivasan taking delivery of the Limited 120 years Anniversary Edition Interceptor 650

Ludhiana, March 22, 2022 (News Team)
: Royal Enfield commenced deliveries of the 120th year Anniversary Limited Edition 650 Twin motorcycles - the specially designed Interceptor 650 and Continental GT 650 - to customers in India.
ŠKODA

Ludhiana, March 15, 2022 (News Team):
ŠKODA AUTO India have announced the service cost for the all new ŠKODA SLAVIA sedan starting at ₹0.46 per kilometer. This cost is calculated over a duration of 5-years/75,000kms, whichever occurs earlier.
Royal Enfield Scram 411 ADV Crossover

Ludhiana, March 15, 2022 (News Team):
Royal Enfield, the global leader in the mid-size (250cc - 750cc) motorcycling segment, today unveiled the Scram 411 - the brand’s first ADV crossover. The new Scram 411 is an engaging, accessible and capable street scrambler, with the heart of an adventure motorcycle. Built on Royal Enfield’s proven LS-410 engine platform and the Harris Performance chassis, the Scram 411 combines spirited agility on urban streets, with competent rough-roading capabilities. Focused and purposeful changes in the riding geometry and ergonomics make it ideal for in-city riding, as well as unpredictable, challenging trails off the urban grid.
Tim Hortons

Ludhiana, March 15, 2022 (News Team):
Tim Hortons, an iconic coffee brand established in 1964 in Canada, will enter India as part of an exclusive agreement with AG Café, a joint venture entity owned by Apparel Group, a global fashion and lifestyle retail conglomerate and Gateway Partners, an emerging markets alternative investment manager.
Falcon

Ludhiana, March 15, 2022 (News Team):
One of India’s fastest growing B2B retail platforms Arzooo launches B2B seller platform - Falcon. The new product has been designed to extend its platform to over 5000 consumer durable sellers to join the B2B wave to scale their business. Falcon is open to individuals or businesses who are distributors, wholesalers, a large format player or an OEM to take their products to a larger offline market with Zero distribution cost.
Sanjay Tandon released the book 'Shukrana-ae-Zindagi' written by Sushira Gulati during Covid

Chandigarh, March 12, 2022 (News Team)
: Young writer Sushira Gulati unveiled her book - 'Shukrana-ae-Zindagi' on Saturday at Chandigarh Press Club, Sector 27. BJP veteran leader Sanjay Tandon released the book. During the occasion, he praised the efforts of the young writer and said that Sushira has not only utilized the time well in the lockdown but has created a spirit of enthusiasm among the readers by writing down her thoughts.

Usha International continues partnership with Mumbai Indians for the 9th consecutive year

Ludhiana /Jalandhar, March 11, 2022 (News Team)
: India’s leading consumer durables major Usha International today announced the continuation of its official partnership with five-time-champions, Mumbai Indians, for the 9th consecutive season.
Usha International partners with Government e-Marketplace (GeM) to introduce Sewing as Service vertical through their Silai School Program

Ludhiana, March 09, 2022 (News Team)
: On the occasion of International Women’s Day, Usha International ltd, one of India’s leading household consumer durables company, announced its strategic partnership with Government of India’s Government e-Marketplace (GeM), an online platform, for two years through its Silai School program.
36 members of BSF Seema Bhawani set out on a journey from New Delhi to Kanyakumari on Royal Enfield bikes

Ludhiana, March 09, 2022 (News Team)
: BSF Seema Bhawani Shaurya Expedition “Empowerment Ride – 2022”, an organizational mission for empowering women, was flagged off from India Gate, New Delhi on 8th March 2022 at 1000 hrs by Nupur Singh, President, BSF Wives Welfare Association (BWWA).
MG Motor ZS EV

Ludhiana, March 07, 2022 (News Team):
MG Motor India today announced the launch of its all-new globally successful ZS EV. The all-new ZS EV comes with the largest in-segment 50.3 kWh battery with advanced technology, offering a 461 km certified range in a single charge.
Pankaj Kumar Singh, Director General, Border Security Forces and Anuj Dua, Global Brand Head, Classic, Royal Enfield with the Seema Bhawani Shaurya expedition team
Pankaj Kumar Singh, Director General, Border Security Forces and Anuj Dua, Global Brand Head, Classic, Royal Enfield with the Seema Bhawani Shaurya expedition team

Ludhiana, March 05, 2022 (News Team)
: BSF Seema Bhawani Shaurya Expedition “Empowerment Ride – 2022” is scheduled to be flagged off from India Gate, New Delhi on 8th March 2022 at 1000 hrs, marking the International Women’s Day.
Usha International

Ludhiana/Jalandhar, March 03, 2022 (News Team)
: Usha International today announced Mithali Raj – India’s greatest female batter and currently the Test and ODI Captain of the Indian women’s national cricket team – as its brand ambassador across all product categories.
Ludhiana / Jalandhar, March 01, 2022 (News Team): We owe the women in our lives majorly – each brilliant and special in their unique way, as they don many hats and keep us afloat through thick and thin, shaping us as the individuals we are today. So it’s only fair that we celebrate them, isn’t it? This International Women’s Day how about creating a special gift that represents our love for them, for everything they do for us? Or, even better hustle her along for a sewing workshop at The hab by Usha, to handcrafted some magic and long-lasting memories.
ŠKODA SLAVIA

Ludhiana, March 01, 2022 (News Team):
After launching the all-new SLAVIA 1.0 TSI, ŠKODA AUTO India continues its juggernaut by registering sales of 4,503 units for the month of February 2022. Year-on-year, February 2022 sales is a significant jump of 428% compared to the 853 units sold in February 2021.