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| Rajkumar Rao |
Mohali, October 25, 2021 (News Team): This festive season, international fashion retailer H&M, known for offering fashion and quality at the best price in a sustainable way - is taking the narrative forward from their campaign last year Brighter Than Ever, unveiling an India exclusive collection for the festive season.
New campaign brings together adiverse and inclusive cast of personalities who represent the ethos of the brand. Leading the same national award - winning actor Rajkumar Rao along with Sanjana Sanghi, Adarsh Gorav and Ishwak Singh. In addition to them the film features a host of interesting people from different walks of life.
H&M continues to consistently increase the use of more sustainable materials in their product range with the festive collection featuring more sustainable materials such as Recycled Polyester, Tencel, Organic Cotton, Recycled Silk to name a few. The Men’s range features relaxed yet smart silhouettes such as shirts, joggers and utility pieces that are designed to transition from day to night with a sense of ease, comfort and style. The collection has 93 unique articles with price points starting at ₹699 for kids, ₹999 for Womenswear and ₹1299 for Menswear.
“Our post-pandemic reality has created a need to be mindful and conscious in every aspect of the lives we lead. The second iteration of our festive campaign, Brighter Than Ever, is extremely special for H&M India as we pave the way towards a sustainable fashion future by adding more conscious materials in the collection. At H&M, our purpose is to make it possible for everyone to look and feel good. Created exclusively for India, Brighter Than Ever has been shaped to embody that and much more! says, Amit Kothari, Head Marketing & Communications - H&M India.
